eBillme Online Spending Index – Q4 08 Data
The impact of the credit crunch is expected to affect holiday shopping as projected consumer spending online remains steady at $100 – $250 on average. Index results for the fourth quarter show that the credit crunch is causing shoppers to reduce their credit card usage and impacting consumer access to credit resulting in a shift to cash alternatives. 31 percent of respondents indicated that they would purchase more online if they could better control their finances and pay with cash; an opportunity for online merchants to optimize checkout with cash alternatives.
Retailers: Get an in-depth look at the complete Spending Index by attending our next webinar
Thursday November 13, 1 pm EST
Register now: https://www2.gotomeeting.com/register/279533410
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Q4 Index
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Q3 Index
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| Looking forward over the next 90 days, how much do you believe you will spend online? Please include any online purchases such as gifts, airline tickets, or digital goods like music | ||||||||
| I do not plan to purchase anything online in the next 90 day |
10%
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9%
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| Less than $50 |
11%
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14%
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| $50 to less than $100 |
17%
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17%
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| $100 to less than $250 |
24%
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23%
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| $250 to less than $500 |
19%
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18%
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| $500 to less than $1,000 |
12%
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12%
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| $1,000 to less than $2,000 |
4%
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4%
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| More than $2,000 |
3%
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3%
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| Total |
100%
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100%
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| Considering any online purchasing you expect to make, please select agree or disagree to each of the following: | ||||||||
| Security and Shopping | ||||||||
| I want to use more payment options that protect me from online fraud |
77%
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77%
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| I would buy more online if I felt more protected against identity theft |
56%
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57%
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| The Economy | ||||||||
| I am delaying purchases due to uncertainty in the economy |
48%
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48%
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| I would purchase more online if I could control my finances and pay using cash |
31%
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32%
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| I would purchase more online if I could pay using available funds through my bank’s bill pay web site |
29%
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28%
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| I am closer to my credit limit than I was a year ago |
34%
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| I used my credit card less often over the last 90 days in favor of non-credit payment options |
45%
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| Shopping Online | ||||||||
| I am more likely to buy products online that I can research thoroughly |
83%
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| I have heard of “Cyber Monday” as the start of the holiday online shopping season |
41%
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| I plan to do most of my holiday shopping on “Cyber Monday” |
13%
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| I prefer to avoid shopping on “Black Friday” in favor of shopping online |
46%
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Compared to last year’s holiday season, how will this year be different for you?
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| My overall spending this holiday season will… | ||||||||
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| My overall spending online this holiday season will… | ||||||||
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| My price comparison shopping online this holiday season will… | ||||||||
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| My available credit this holiday season has… | ||||||||
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