Previous postings showed that upwards of 25% of consumers polled said that they would be shop online Mothers Day. However, findings become more telling when they were asked how much they intended to spend.

According to the eBillme Online Spending Index, 15% of Total respondents said ‘Yes’ when asked ‘Compared to last year, I plan to spend more on gifts for Mother’s Day this year. ‘ Generally, the forecast for spending this Mother’s Day is more optimistic than last year during the economic downturn.

More importantly for eCommerce merchants, according to the same survey, 12% of Total respondents said ‘Yes’ when asked ‘Compared to last year, I plan to spend more ONLINE on gifts for Mother’s Day this year. ‘ Across the board, there seems to be positive indicators that this year will bring in more revenue for retailers both “brick and mortar” and eCommerce alike!