Who are the big spenders this Mothers day?
This week, eBillme and Shop.org released similar data regarding expected spending for Mother’s Day. As pointed out by Internet Retailer, both studies projected that approximately 20% of customers will shop online for a Mothers day gift this year. The eBillme study also shows that approximately 9% of consumers will spend more this year on Mom than they did in the previous year.
Who are those consumers? In this post, I thought I would share a bit more detail on the demographics.
Gender: 24% of Males reported that they will spend more online for Mom this year compared to 17% Females. Males are also twice as likely to spend more this year on Mom compared to Females. The data shows that 12 % of Males will buy more for Mom this year, compared to 6% Females
Income: Respondents from all income groups responded favorably to spending online for Mom this year, Interesting to note however that when it came to increasing their spending the data across income groups was within the margin of error.
Ethnicity: Those respondents who identified themselves as ethnic, reported a higher likely hood of shopping online for Mothers day this year. African Americans 32%, Asians 31%, followed by Hispanics at 24% and Caucasians at 17%
Marital Status: If you are single, its more likely that you will buy Mom a gift online this year. 27% of respondents who indicated that they are single indicated that they will shop online for a Mothers day gift online this year. This is compared to 24% who “Live we a Partner” and 19% who are Married.
Region: If you live in the Western USA, you are likely to buy online for Mom this year. 25% of those who live in the west indicated that online is where they plan to buy their gifts, that compared to 22% in the North East, 20% in the South and 14% in the Mid West. Interesting to Note that those who live in the South indicated that they will increase their spending on Mothers day the most this year.
This data was collected by Javelin Strategy, on behalf of eBillme as part of the Online Spending Index released by eBillme every Quarter. Join eBillme for an indepth webinar on April 30th, where this and the full index data will be discussed.
For you shoppers – be sure to checkout eBillme’s Mother’s Day gift ideas.
