How the unbanked and underbanked can shop online
Several individuals choose to manage their finances, stay out of debt, and have opted to do so with cash. These individuals cash their checks, pay their bills at walk-in locations inside retail stores such as 7-Eleven and others.
As a matter of fact, there are 28 million Americans without a bank account and another 44 million Americans considered “underbanked” according to the FDIC. What is interesting about these consumers is that they don’t fit any stereo types. A recent Aite Group Study released in Feb 2009, debunked some myths about these unbanked and underbanked customers. As a general rule, the unbanked are no different from others, they are educated, have full time work, and surf the web at a rate equivalent to those who are banked. What sets them apart however is their desire to control their finances and stay out of debt.
Since the unbanked surf the web at an equal rate to those who do bank, what is has been missing for them and for eCommerce retailers is the ability to <a href=”http://www.ebillme.com/stores”>shop online</a>, have access to a large network of merchants, a robust <a href=”http://www.ebillme.com/features/buyer-protection/”>buyer protection program</a>, and earn <a href=”http://www.ebillme.com/features/cash-back-rewards/”>cash back rewards</a>.
Today eBillme announced the launch of eBillme <a href=”http://merchants.ebillme.com/news/pr/ebillme-launches-largest-walk-in-network-for-ecommerce-checkout/”>Walk-in</a>, the largest Walk-in network in partnership with several providers including <a href=”http://www.moneygram.com”>MoneyGram</a> and others. With that, eBillme can now <a href=”merchants.ebillme.com”>process payments for eTailers</a> and allow unbanked/underbanked customers to participate in secure online shopping and earn cash back rewards.
