WILMINGTON, Del. - November 19, 2008 - Today eBillme, the alternative cash payment provider that brings online banking to the eCommerce checkout, has announced that Etronics will be the first online merchant to offer the Spanish version of the cash checkout option right in time for the start of the holiday shopping season.
U.S. Hispanics are a growing consumer segment for online shopping. According to The Media Audit, 41.8 percent of Hispanics now shop online, compared to 27.7 percent five years ago.
“As a current eBillme merchant, we have seen an increase in customer demand for the cash-based payment option,” says Mayer Balser, CEO of Etronics.com. “We are thrilled to be the first retailer to offer eBillme in Spanish to our growing number of Spanish-speaking customers. We know that eBillme is an appealing payment option for shoppers looking to better manage spending, and adopt a more cash lifestyle. We are so pleased that they have launched this new version so that even more of our customers will have access to the benefits of paying securely with cash.”
eBillme is a way for online shoppers to pay cash without releasing any financial information to the retailer or the payment provider. When shoppers choose the option at checkout, their order is confirmed with an eBill sent to their e-mail address. Consumers simply pay the eBill through their online checking or savings account—the same way they pay utilities, loans, insurance, and other bills. The transaction occurs securely, bank to bank, with no personal or financial information required or transmitted over the Internet.
“As a growing consumer segment of Internet and online banking users, the Hispanic population is a driving force behind eCommerce business,” says Marwan Forzley, President and CEO of eBillme. “Our new Spanish version of eBillme gives merchants the opportunity to take advantage of this trend by crossing into Hispanic markets and capturing new customers. We are very excited to be introducing our payment option on Etronics.com to their Spanish-speaking customers and look forward to serving them as the way to securely pay cash for online purchases.”
ABOUT eBillme
eBillme™ is the only online payment solution that extends the convenience of online banking to the merchant’s checkout, reducing the security risks of shopping online for both consumers and retailers. No financial data is exposed to the retailer, and the payment transaction is securely transferred from the customer’s bank to the retailer’s bank. Consumers can shop online, by catalog or through call centers, and pay cash for their purchases at their bank, credit union, or bill pay portal, with the security and convenience of online banking. eBillme allows retailers to access the over 84 million Americans who use online banking. For more information, please visit us online at www.eBillme.com or our blog, http://blog.ebillme.com/.
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