RYE BROOK, NY—June 2, 2010—Number1Direct.com, a leading supplier of home appliances, has seen the value of expanding its checkout options for customers who prefer cash over credit. The retailer added eBillme™, the most secure payment option that enables consumers to shop online and pay with cash using online banking or walk-in locations, and saw a five percent share of wallet, a 10 percent increase in new customer conversions, and higher average order value over other payment methods.
“eBillme has allowed us to reach a new customer demographic, those who prefer not to pay with credit,” says Jeff Minor, Web Operations for Number1Direct.com. “These consumers spend more than the average customer and with a 44 percent improvement in shopping cart abandonment. eBillme has proven to be a strategic addition to our checkout page bringing us new customers and sales opportunities. eBillme transactions have already accounted for five percent of our overall online sales and we are confident that it will continue to show value.”
Number1Direct.com customers enjoy the convenience and security of the eBillme checkout process. When shoppers choose the option at checkout, their order is confirmed with an eBill sent to their e-mail address. Consumers simply pay the eBill the same way they pay utilities, loans, insurance, and other bills, either through their online bank account or at one of over 75,000 walk-in locations. Every purchase made using eBillme offers buyer protection features including satisfaction guarantee, best price, and fraud protection, in addition to cash-back rewards through the eBillme Rewards program.
“Number1Direct.com’s experience is one that has been shared by our merchant community,” says Marwan Forzley, President and CEO of eBillme. “Consumers like having choices at the checkout and the decision to invest in alternative payment options results in strong ROI. We support Number1Direct’s promise to deliver quality service and complete satisfaction with features like our best price guarantee that appeal to the consumer. eBillme brings retailers new customers and higher order values while reducing operating costs and transaction fees.”
To read the full Number1Direct.com case study, click here.
About eBillme eBillme™ is the most secure way to pay online and the only online payment solution that extends the convenience of online banking to the merchant’s checkout process. The service enhances security for online shoppers, and enables merchants to increase sales while reducing transaction costs. No financial data is exposed and the payment transaction is securely transferred from the customer’s bank to the retailer’s bank. Consumers can shop online, by catalog or through call centers, and pay for their purchases at their bank, credit union, or bill pay portal using the security and convenience of online banking or by paying the bill at over 75,000 walk-in locations. For more information, please visit www.eBillme.com, eBillme’s Online Debt-Free Shopping Mall or the eBillme Blog.
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