Online Spending Index

Q3 2010 Online Spending Data and Back To School Spending Outlook

The last eBillme Online Spending Index showed that American shoppers plan to spend 8% more online compared to Q2 2010 and 20% more than in Q3 2009 - the biggest increase since eBillme began collecting data.

This quarter, consumers were surveyed about their spending projections for Back To School.

• 17 percent plan to spend more on back to school supplies this year.
• 17 percent plan to shop online for back to school supplies this year.
• On average, shoppers plan to spend a total of $516.96, both online and offline, on back to school items.
• Consumers plan to spend the most on clothing for back to school, at $96.28
• 14 percent plan to spend more online for back to school supplies this year compared to last year.

Actual Q3 2010 Index Page

About the Index:

On a quarterly basis, eBillme fields a research study which produces a detailed analysis of consumer sentiment and expected consumer behavior. The studies, which are conducted by Javelin Strategy and Research, survey over 1500 respondents about their intent to make purchases over the coming quarter. Merchants use the data that the eBillme Index provides in planning, in recognizing opportunities for growth, as well as in benchmarking results post-quarter.