Internet retailer Buy.com. launched a new online store this week known as the "Household essentials" store. Its aim is to give shoppers an affordable and convenient way to purchase everyday items.

The company has partnered with Alice.com, a leading provider of consumer goods, to open the new store. According to a press release, this is the first and currently the only online market that offers household essentials. Consumers are able to purchase items directly from manufacturers, and are provided with free shipping and low overall costs.

"Consumers have been comfortable shopping online for big-ticket items such as digital cameras and TVs, but everyone needs the basics," Neel Grover, CEO and president of Buy.com., said in the release. "The new store and partnership with Alice.com adds a great level of ease for customers who need to shop online., especially with free shipping, to get more done in their busy lives."

When shopping online, it is essential to guard private data to avoid becoming the victim of identity theft. When purchasing through stores such as Buy.com., users can keep their personal information safe by using a secure payment company.