Online shopping is becoming increasingly popular among people of all ages because it is an easy way to compare prices and find good deals on everyday items. However, according to LoveMoney.com, there are some tricks that online retailers may use to fool shoppers into spending more than necessary.

Targeted pricing is a practice that many online stores use to draw in users based on previous purchases. Some stores may tailor advertisements after scanning files on your computer or reviewing items you have already bought on the website, hoping to entice you to make unnecessary purchases.

The website advises shoppers to be wary of a practice known as drip pricing, which draws users in by offering a cheap deal on an item, but then adds exorbitant postage fees or taxes.

Some websites may try to bait shoppers by offering a few discounted items on their homepage, but then revealing that the particular product is unavailable or sold out.

In addition to keeping an eye out for these schemes, shoppers would be wise to protect themselves from online theft by using a secure payment company. There are approximately 9 million cases of identity theft every year in the U.S., according to the Federal Trade Commission.