More and more people are using the internet to save online when indulging in a shopping spree. However, because criminals use websites with low security to steal identities, retailers benefit from amping up security on their website, according to V3.co.uk.

"Online merchants have the power in their hands to speak to people to find out about what systems could work for them," Mahmood El-Azzah, a retail product specialist for an identity verification firm, told the news source. "A customer's first experience on a web site is vital, so getting it right is crucial to ensuring future sales."

According to one industry expert, security advisor to the board of Shop Direct Group Mark Wyeth, companies should make clear what policies and initiatives they have in place to combat cybercrime.

Wyeth also suggested that online businesses work with local authorities in order to facilitate the persecution of identity theft and other crimes on the internet.

According to the Federal Trade Commission, there are approximately 9 million cases of identity theft every year in the U.S. Those who want to avoid becoming a victim of the crime should consider using secure payment services whenever shopping online.