A new study conducted by the Art Technology Group (ATG) sheds light on the differences in the shopping habits of various demographics. The report, titled Consumer Shopping Experiences, Preferences and Behaviors, outlines the way that consumers research and purchase products through various mediums, including online.

Nearly 30 percent of respondents in the age range of 18 to 34 indicated that they had used a social network to discover a product or service. Another 37 percent said that it was important or very important that they have the ability to interact with merchants on social websites.

The study also showed that older consumers, those over the age of 55, don't use social media as often, but prefer to research products on websites. These shoppers like sites that use tools such as live help or recommendations.

"This research shows a rapid pace of technology adoption and complex consumer behaviors now driving and shaping the future of cross-channel commerce," Nina McIntyre, senior vice president of marketing at ATG, told the news source.

This study may be particularly helpful for those who are getting an early start on holiday shopping this year. The Federal Trade Commission recommends that those shopping for gifts this year use the internet to compare prices.